Orpheum Theater To Reopen


As part of the foreclosure process initiated by Monona State Bank, the Dane County Circuit Court has appointed Attorney Rebecca DeMarb as Receiver for the Orpheum Theater.  The intent of this receivership is to protect and maintain the integrity of the Orpheum as a unique part of Madison’s cultural history and to secure the venue’s future as a viable business concern.  Attorney DeMarb has asked Frank Productions to assist her in reaching these goals.  As a result, Frank Productions has assumed management of events at the theater and entered into an arrangement with Austin, TX based C3 Presents to assist in facility operations and programming.

Frank Productions, founded by Herb and Sylvia Frank, has been promoting club, theater, arena, and stadium events since 1965.  Now managed by their sons, Larry and Fred, the company has a reputation for delivering diverse offerings to the Madison music community, including the annual Halloween event, “Freakfest,” Madison’s largest official party and music festival.   Throughout their history, Frank Productions has established a consistently solid working relationship with the City of Madison.  “Madison is our home and the Orpheum has always been one of the centerpieces of the entertainment community,” says Fred Frank, President of Frank Productions.   “The Orpheum is a very significant part of the State Street landscape and we look forward to restoring the historic theater back into a venue this city can be proud of.”

Last month, Frank Productions acquired True Endeavors, Madison’s leading promoter of club and theater concerts for the past two decades.  Frank Productions has produced national tours for a wide range of artists including Metallica, The Red Hot Chili Peppers, and Eric Church.  They are currently ranked as one of the top independent promoters in the world by Pollstar, the concert industry’s leading trade publication.

Austin, TX based C3 Presents is owned and operated by partners Charles Attal, Charlie Jones, and Charlie Walker.  Annually, C3 produces Lollapalooza and the Austin City Limits Music Festival.  C3 Presents also promotes over 1,000 shows nationwide, and operates three premier Austin venues: Stubb’s BBQ, Emo’s and La Zona Rosa.  In addition, C3 has produced special events worldwide, including President Obama’s election night celebration in 2008, as well as the subsequent Obama inaugural celebration at the Lincoln Memorial.

Read Fred Frank’s recent interview with 77 Square here.

2 Responses

  1. wish Frank would have booked Tame Impala this tour

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