About

Welcome!  If you are reading this blog, then you are probably a music lover.  So are we.

Based out of Madison WI, True Endeavors independently books and promotes national concert tours.  We also stage-manage conferences and plan private events.  Additionally, True Endeavors hosts several benefits per year for various community causes.

We have lived in this community for many years and we are dedicated to the idea that live music can and does matter — perhaps now more than ever.

As an independent promotion company, we often take risks on talented artists, even if the consequence is financial loss. Our bottom line isn’t just based on profit, nor are we simply about exploiting the musical flavor of the month.  That means we care about what people are listening to and we want your feedback!

Whether you have ideas about what bands we should bring to town, have an event that needs a band or stage management, or if you are affiliated with an organization that would like to pair up with one of our shows, please drop us a line via email.

Tag Evers, Owner/Founder

 
 
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