A Tag Along Concert Review: Lollapalooza 2010

We first introduced our Tag Along Concert Review series back in May, when True Endeavors founder and owner Tag  Evers hit the road with True Crew member Robin Anderson to catch Quasi at The Windy City’s Lincoln Hall.  Chicago is the destination of our second installment as well, where the boss man braved the festival beast of Lollapalooza on Friday, August 6th with True Endeavors’ Newsletter wizard, Justin Kibbel.  Read on for their impressions.

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Pitchfork: Reflections From Hipster Mecca

Flaming Lips

“How about a cheer for all those bad girls/And all the boys that play that rock and roll/They love it like you love Jesus/It does the same thing to their souls” — Tom Petty


Music festivals can be compared to something of a religious exchange.  Really.  Just think about it.  How much of yourself are you willing to sacrifice to your music gods in return for a blissful, out-of-this-world live spectacle?  Would you fry yourself under the unforgiving midsummer sun for hours on end?  Would you brave the untold terrors of the port-a-pottys (yikes), or the critical gazes of ever-so-ironic hipster brigade?

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