This Week’s Nightlife and Giveaways: Something for Everyone


Music obsessives from all walks of life will be more than satisfied this week as bring an eclectic medley of choice artists to our city.  Indie, rock, metal, folk, jazz and soul are all represented in this week’s showing.  Read on to find out how you could win tickets to Monotonix, Mirah, Company of Theives, All That Remains, Juliette Lewis, The Most Serene Repubilc, Grand Archives, Butthole Surfers, Rebelution, and Ryan Montbleau.

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New To Madison? Let Us Introduce Our Music Scene


If you’ve been a long-time resident of Wisconsin’s capitol city, you probably already know that Madison is home to a fabulously vibrant and varied music scene.  But, for those of you who are new to the area (welcome, students!), it can certainly be a bit overwhelming as well.  Well if you’re finding yourself joining the ranks of the many confused newbies this fall, don’t worry–we’ve got your guide to some of the best venues in town and a list of shows that you just can’t miss!

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Local Bands: You Can DIY

cassette tapes

As the age of major music labels comes to a close, more and more musicians are finding themselves in that highly-desired position of being in control of their artistic future.  Being able to steer your career exactly where you want it is a great thing, but not everyone is born knowing how to drive.  To help navigate those tricky roads, we’ve collected some helpful resources and inspiring DIY ideas to expose your music to the largest possible audience.

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Let us introduce ourselves..

If you’re reading this blog you’re probably a music lover. So are we.

True Endeavors is an independent music promotion company based out of Madison WI. We have lived in this community for many years., and are dedicated to the idea that live music matters — perhaps now more than ever.

We are an independent promotion company. When you support locally-owned businesses, you are putting your money back in to the community and in to the hands of local entrepreneurs who are dedicated to the community. In fact, True Endeavors has done several benefits for various local non-profits over the years, and are looking forward to expanding our outreach efforts.

Independent music promoters are also important because they keep huge corporations from taking over the music scene. As an independent company, we are often willing to take risks for artists or music lovers that large corporations would stay away from. Our bottom line isn’t just based on profit, nor are we simply about exploiting the musical flavor of the month.

What is a promotion company? A promotion company is responsible for the negotiation of contracts with the agents of bands who are touring. We book the venue as well as promote and host the show. Often the artist’s agent contacts us, but..if fans express interest in certain artists we will research whether or not the band is on tour and if that tour can be routed through Madison.

That means we care about what people are listening to and we want your feedback! No, this does not necessarily mean we can get your favorite band to town, but it does mean we’ll look in to it. We’d love to hear back from music fans- please post your questions, comments, and requests on this blog!

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